DOSSIER FILE No. BW-1995-2026 / VOL. 31 OPEN ACCESS SUBJECT: WHITMAN, BRIAN LAST UPDATE:
Name Brian Whitman
Function Strategic Alliances · Sales Engineering · Partner BD
Theater of Operation Enterprise IT · Vendor · Partner Ecosystem
Base of Operations Atlanta, Georgia ACTIVE
Date of Entry 1995 — UPS, package centers, Georgia
31
YEARS INSIDE THE STACK

Three decades
inside the vendors
that defined
modern infrastructure.

§A 4 of record
EMC
2008 — 2016
D E LL
2016 — 2019
VM ware
2005 — 2008 · 2019 — 23
BROADCOM
2023 — Now
31 years in enterprise IT
50 architects global team led
6 chapters UPS  →  Broadcom
vS founding EMC vSpecialist
1 alliance Dell VxRail / VCSP

Impact at the seams — where strategy, technical credibility, and relationships have to line up before a deal can actually close.

Started on the operator side at UPS in 1995, then moved inside the vendors that defined modern infrastructure — STI Knowledge, Orasi, VMware, EMC/Dell, and now Broadcom. First as a pre-sales engineer earning trust on the whiteboard. Today as a strategic alliance and partner BD leader.1

Founding member of EMC's vSpecialist team. Director of a global 50-person cloud architecture organization. Owner of the Dell VxRail alliance — one of the most successful hardware/software partnerships in enterprise infrastructure — and now the VCSP program guiding Broadcom's partner ecosystem through a generational portfolio shift.2

  1. 1 Whiteboard hours: lost count somewhere in 2009.
  2. 2 Generational = Broadcom's 2023 acquisition of VMware.
§C 5 disciplines
C·01 PRIMARY

Strategic Alliances

Owning multi-billion-dollar OEM and software partnerships end-to-end — joint solution architecture, go-to-market motion, executive sponsorship, and the unsexy mechanics that turn a logo on a slide into pipeline.

Dell VxRail · VCSP
C·02

Sales Engineering

Deep pre-sales — discovery, architecture, POCs, the whiteboard, the room.

C·03

Partner & Channel BD

Activating resellers, SIs, MSPs, and service providers with plans that produce measurable outcomes.

C·04

Cloud & Converged Infra

Virtualization-led transformation, converged platforms, cloud automation — the journey customers actually take.

C·05

Global Team Leadership

Built and led a 50-person global cloud architecture organization through the EMC → Dell EMC integration.

§D 6 chapters · chronological
# YEARS EMPLOYER ROLE SCOPE
06 2019 — Now VMware / Broadcom Strategic Alliances & Partner BD Dell VxRail · VCSP · Global ecosystem
05 2008 — 2019 EMC / Dell Director, Cloud Platform Specialists vSpecialist founder · 50-person team
04 2005 — 2008 VMware Channel & Territory Sales Engineer Early x86 virtualization
03 2003 — 2005 Orasi Microsoft CRM Practice Manager Built and led MS CRM practice
02 1996 — 2003 STI Knowledge Founding Team · CRM Systems Lead Help-desk outsourcing · CRM platform
01 1995 — 1996 UPS IT Support Package centers · Shipping systems
CURRENT POSTING · 06 2019 — Now

Strategic Alliances & Partner Business Development — VMware / Broadcom

Own the Dell VxRail strategic alliance — one of the most successful hardware/software partnerships in enterprise infrastructure — driving joint go-to-market, solution alignment, and pipeline across both organizations. Now leading partner strategy for the VMware Cloud Service Provider (VCSP) program through the Broadcom transition, realigning a global ecosystem to the consolidated portfolio and the shift to subscription.

CHAPTER 05 2008 — 2019

Director, Cloud Platform Specialists — EMC / Dell

Founding member of EMC's vSpecialist organization — the elite pre-sales team that defined the playbook for virtualization-led enterprise transformation and powered EMC's converged-infrastructure go-to-market. Promoted in 2013 to build and lead a global team of 50 cloud architects delivering cloud automation engagements across Fortune-class customers through the EMC → Dell EMC integration.

CHAPTER 04 2005 — 2008

Channel & Territory Sales Engineer — VMware

Pre-sales engineer during the formative years of x86 virtualization. Earned customer and partner trust on the whiteboard, driving server consolidation and VMware adoption across dozens of enterprise accounts — the wave that fundamentally reshaped the modern data center.

CHAPTER 03 2003 — 2005

Microsoft CRM Practice Manager — Orasi

Established and led Orasi's Microsoft CRM consulting practice — owning solution architecture, delivery, and client engagement from pre-sales through implementation for mid-market and enterprise customers.

CHAPTER 02 1996 — 2003

Founding Team · IT Manager · CRM Systems Lead — STI Knowledge

Among the founding employees of an early-wave help-desk outsourcing pioneer. Ran IT for the printing operation, then from 1998 architected, customized, and operated the in-house CRM platform — a system that grew into one of the company's most strategic business assets and the operational backbone of customer delivery.

CHAPTER 01 1995 — 1996

IT Support, Package Centers & Shipping Systems — UPS

Began an enterprise IT career supporting UPS package centers across Georgia and the customer-facing shipping systems behind them — first-hand operator experience inside one of the world's largest logistics networks.

Let's talk.

Open to conversations about partner strategy, sales engineering, and how vendors and the channel can do better work together.

LOCATION
Atlanta, Georgia · United States
PROTOCOL
Email first. Calendar follows.